what step would an advertiser take to target a list of email addresses?

Did y'all know that the average Click Through Rate (CTR) for Facebook Ads is but 0.ix%?

What if I said y'all could increase your Facebook ad CTR to four% and higher up ?

Well, that'south exactly what you could exercise with electronic mail list Facebook ad targeting. This isn't a hoax. If you want to beginning creating Facebook ads that deliver, you lot're going to desire to consider changing the way you target your audience. It's no secret that the cardinal to boosting the relevance score of your Facebook ad lies in your Facebook ad targeting. The more relevant your ad is to your target audition, the higher your relevance score will be, and ultimately, the lower your CPC volition be. Just look at Adespresso who cut their CPC by $ane.45 just by targeting a more relevant audience.

And so what amend way to generate a relevant audition for your Facebook ad than by using an email list full of prospects which accept already shown interest in your brand?

Last year it was revealed that the costs of Facebook ads are increasing by 9% year on twelvemonth. So at that place's no better time to starting time managing your advertisement spend better by utilizing your email list to deliver improve Facebook ad targeting.

So how can you practice this?

Generate A Lookalike Audience

There are many means to use email Facebook advertising targeting to generate Facebook ads that deliver – but generating a lookalike audience is one of the most constructive. When compared to a Facebook ad that utilizes a more common form of targeting, research has shown that lookalike audition targeting for some travel and online shopping companies lowered CPA (cost per action) past anywhere betwixt 54%-70%. That'southward a huge saving to make for something that takes only a affair of minutes to alter.

Lookalike Facebook ad targeting is also great for those businesses whose email lists nonetheless need some work. If y'all don't have admission to an extensive electronic mail list and the potential of re-engaging your current contact list is slim, lookalike targeting allows you to accomplish a much larger pool of prospects, simply waiting to be converted.

So what exactly is a lookalike audience?

A lookalike audience is a grouping of people who have qualities similar to those in your source audition, which in this instance, is your email list. Y'all upload your email list to Facebook, they identify those users in their system and produce a new target list for you based on the common qualities and interests shared by your email list. That's a whole new audition gear up for you to catechumen. Sounds bang-up, correct?

Here'southward how to set upwardly a lookalike audition:

1. Upload your email list to Facebook

Extract your e-mail list and save as a CSV file. Enter the audience section of your Facebook advertizing and create a new custom audience by uploading your CSV file, as shown in the image below. Facebook will then identify all the users in their arrangement which match with your email address list and use these users to create an audience for your ad. Your email listing must take at to the lowest degree 100 contacts in for you to be able to do this, but Facebook recommend uploading anywhere between 1,000 and 50,000 contacts for best results.

2. Generate your lookalike audience

Once you've uploaded your e-mail list and Facebook have successfully matched your list to their users, y'all're ready to generate your lookalike audience. From the aforementioned tab as earlier, select 'create a lookalike audition' as shown in the image beneath. Select your source as the electronic mail listing you take just uploaded and the country or region you desire to target. And so yous'll need to select a per centum of that location that you want to target. Y'all can cull anywhere between one%-10% of the population, but the lower the percent yous cull, the more closely matched the audience will exist to your electric current email listing.

It's important to annotation that information technology can accept up to 24 hours for Facebook to generate your lookalike audience.

And and so you're set to stone. Continue setting upwardly your Facebook advertising by calculation content and an image which will assistance you reach your desired advertising goal.

Remarket to Interested Prospects

Did yous know that only 5%-8% of customers are likely to convert on the starting time use of your website? That means in that location's a massive 92%-95% of website visitors which y'all could be ignoring.

And that's where remarketing comes in.

Remarketing does exactly what information technology says on the tin can – information technology allows you to retarget the customers who once showed involvement in your visitor. It'south a gentle nudge – a reminder that your brand and your product or service still exists. And it'south not a method to be knocked. In fact, research has shown that 70% of customers that are presented with certain types of remarketing ads will later on continue to convert.

And then how can you use your electronic mail listing to remarket to customers on Facebook?

1. Identify those prospects with a genuine involvement

Use your website data to segment your email list into those who have converted and those who haven't yet. Yous're looking for those customers who take signed up for an business relationship, your newsletter or requested more information but haven't however converted into a customer. Only be realistic with your list. If your listing contains prospects who signed up over a yr ago and oasis't been agile on your site since and then – it's likely they've already found another solution elsewhere (sorry!).

2. Utilise this list of prospects in your Facebook ad targeting

Every bit with the lookalike audition, you'll need to excerpt your prospect's email addresses into a CSV file. Then you lot tin can upload this file to your advert account by creating a new custom audience, equally before shown in image 1. Facebook will place every user who matches with an email address on your list and generates a new audition for you. It's unlikely you'll get a 100% match rate – so don't be disappointed if it only matches 40% of your prospects.

Although your Facebook advertizing targeting is arguably the most of import aspect of your campaign, yous'll still need to design an advertizement that will take hold of this audience's attention. Information technology's not just equally simple as putting a link to your website in front of the correct client. Yous'll demand to recall of all the reasons why your audience might not have converted yet and base your ad around these factors. Perhaps you could offer an introductory deal or link them to a assist section on your website to aid them get started. Y'all'll need to figure out the all-time tactic for your business.

Upsell to Your Active Customers

Facebook ads aren't only designed for alluring new customers. They're too great for upselling to existing customers and keeping them interested. It'southward likely you lot're already contacting these customers by email – and that's great. But this is all well-nigh brand awareness and the more a customer notices your brand – the more than inclined they'll be to catechumen. In fact, research conducted by Facebook found that using Facebook ads in conjunction with email campaigns will extend the attain of your campaign by 77%!

And then how can you apply your active customer email addresses to improve your Facebook advertisement targeting?

1. Segment your email list

Your first pace will be to segment your email listing to create a grouping of active customers. But call up, what makes an agile client for 1 company, won't qualify as an active customer for another. For example, for a supermarket, an active customer is likely to store one time a week. Nonetheless, for a large engineering company, an agile customer could hateful someone who shops with the brand once every few years.

It'south downwardly to you to work out what qualifies someone as an active customer for your business.

Once y'all've done this, excerpt their email addresses into a CSV file set to exist uploaded to Facebook advert manager.

2. Generate your audience

As with both lookalike audiences and remarketing lists, y'all'll need to create a custom audience. Upload your CSV file, and Facebook will match as many of their users to this list equally possible. Again, yous're going to need at to the lowest degree 100 contacts on your list for this to work. (Refer to image i if you need a reminder on how to do this)

3. Effigy out your angle

Are you going to upsell or are you lot going to advantage your customer with a discount? Are y'all going to share some helpful guides or launch a new product? Either manner, y'all're going to demand to figure out what your aim is to create a Facebook advertizing that will keep this audition coming back for more.

Now it's your turn…

Cheers for reading this guide. I hope you've learned a trick or two about how to use your email list to create Facebook ads that really will evangelize. If yous have whatever other tips for using your e-mail list in your advertising plan, feel free to share away in the comments!

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Source: https://www.benchmarkemail.com/blog/use-email-list-create-facebook-ads-deliver/

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